I’m speechless – a $100 difference in an $85 bottle of wine!

Surely that’s a misprint I hear you say. Apparently not.

The wine I’m talking of is the 2005 Elderton Command Barossa Valley Shiraz. Now, to put the record straight, I’m a BIG fan of this wine, so I’m usually on top of the pricing. I see that it’s available in Australia at A$80, which with my slide rule calculations suggest that a comparable price in Singapore might be around S$85. Without going into too much detail, I take the Australian retail price back to wholesale, take off the 29% wine excise tax and the 10% GST, convert it to S$, add back freight, Singapore duty and 7% vat, add back the mark up (i.e. double the cost so far) and there’s the start point for comparison. It’s not a perfect system but it’s usually not far out, and to prove my point, Wine Exchange in Singapore shows that they sold some Command at around S$87 in recent times. Not quite as attractive, but Vineyards Direct have regularly listed the 2005 Command at S$110.

So what’s the problem?

Well, I happened to be passing through Changi airport last night, and out the corner of my eye, I caught a glimpse of that familiar Elderton Command label in the duty free store, and 2005 to boot. Bet you can’t guess what it sells for duty free? Try S$168, (and showing a RRP of S$189). Huh?

I think the motto is “buy better with Bastard Box”

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Wine quotations

"A good bottle of wine contains more philosophy than all the books in the world" - Louis Pasteur

“The unexacting palates of the masses…are content to ask no question [on origin] so long as a florin or half-a-crown will purchase a roomy flagon of strong , full-bodied, fruity wine” – CE Hawker writing in 1907

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